Merck launched a completely new and unique brand design in 2015.
Appealing to people’s emotions, the new branding symbolizes the company’s transformation from a traditional supplier of pharmaceuticals and chemicals into a global science and technology company.
We animated eight short clips explaining the new brand design.
Animation & Illustration: Musclebeaver
Art Direction: fischerAppelt
Client: Merck KGaA, Darmstadt, Germany
Production: Fork Unstable Media
Year: 2016
