Merck launched their completely new and unique brand design in 2015.
We animated eight short clips explaining the new brand design and corporate identity.
Appealing to people's emotions, the new branding symbolizes the company's transformation from a traditional supplier of pharmaceuticals and chemicals into a global science and technology company.
Animation & Illustration: Musclebeaver
Art Direction: fischerAppelt
Production: Fork Unstable Media
Client: Merck Group
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